文化产业化背景下古村落旅游文化竞争力提升实证研究

Promotion of Ancient Village Tourism Culture Competitiveness In the Context of Cultural Industrialization

古村落是我国传统文化的载体和珍贵的历史文化遗产,其深厚文化内涵散发着无穷魅力,在文化产业化背景下,古村落文化旅游开始兴起,提升旅游文化竞争力成为古村落旅游成功发展的关键。本文在分析古村落旅游文化结构的基础上,尝试建立古村落旅游文化竞争力模型,提出加强古村落文化的传承、保护和创新与建立和完善古村落旅游解说系统是提升古村落旅游文化竞争力的动力之源,并通过浙江诸葛村进行了实证分析。

As a carrier of our traditional culture,ancient village is a kind of rare history culture heritage.It’s very charming for its profound culture connotation.Culture tourism of ancient village is rising under cultural industrialization,and it is a key to success to promote ancient village tourism culture competitiveness in the course of tourism development.On the basis of analyzing ancient village tourism culture structure,the paper constructs the model of ancient village tourism culture competitiveness.Taking the ancient village in Zhuge County,Zhejiang Province as an example,two source of driving force are brought forward to promote ancient village tourism culture competitiveness.One is inheriting,protecting and innovating ancient village culture,the other is establishing and improving ancient village tour-explaining system.