摘要
由于商业文化的日益发展,广告越来越吸引人们的眼球。而作为一种应用在商业中的语言,广告英语颇受青睐。本文简要分析了广告英语语言中词汇和句法的特色,,努力探寻广告英语的魅力之处,希望对商务英语专业学生的学习有一定的帮助作用。
Because of the development of business civilization, advertisement has more and more attracted people＇ s attention. While as a language used in the business world, advertising English is another popular area of study. By analyzing some linguistic characteristics of advertising English, this article tries to find the charming of advertising English. And some help for business English learning will be hopefully given in the article.
出处
《辽宁省交通高等专科学校学报》
2010年第1期45-47,共3页
Journal of Liaoning Provincial College of Communications
关键词
商业文化
广告英语
语言特色
business civilization
advertising English
linguistic characteristics
