摘要
在金融危机的影响下,我国体育消费需求也明显减少,体育产业的发展受到严重冲击。如何扩大内需,优化消费行为,是体育行业和其他行业需要共同应对的问题。本文从理论的视角,对当前形势下如何制定科学、高效、合理的机制与政策,从而优化体育消费者行为,最终促进我国体育产业的健康发展这一问题进行了深入探讨,旨在为我国体育消费者的合理选择提供参考。
By the influence of financial crisis,the demand of sports consume in our country reduced obviously,and the impact to the sports industry is very serious.How to expand the domestic demand and optimizing the consumer′s behavior,is the problem which the sports field and other fields need to deal together.Therefore,how to formulate the reasonable,efficient and scientifical policy so as to optiming the consumer′s behavior of sports is discussed in this article within the theory framework.
出处
《山西师大体育学院学报》
2010年第2期51-54,共4页
Journal of Physical Education Institute of Shanxi Teachers University
关键词
体育消费者
行为
机制
优化
经济
sports consumer
behavior
mechanism
optimiz
economy
