我国企业雇主品牌的要素与结构研究——基于广州地区五所高校应届毕业生的实证分析

A Study on the Elements and Structure of Employer Brand for Chinese Enterprises——An Empirical Analysis Based on Senior Students from Five Universities in Guangzhou

以雇主品牌理论为基础,以广州地区的五所高校应届毕业生求职者为研究对象,对339份有效问卷收集的样本数据进行了方差分析和验证性因子分析,初步探讨了企业雇主品牌的要素与结构问题。结果表明:我国企业雇主品牌共包含20项构成要素,形成一个三维的因子结构,其中,这三个维度可依次命名为经济性利益、功能性利益和心理性利益。

This paper is based on the theory of employer brand and targets at the final - year undergraduate students from five universities in Guangzhou. The data from 339 valid questionnaires is used to discuss the elements and structure of the enterprise＇ s employer brand. By Via variance analysis and confirmatory factor analysis, it is found that the employer brand consists twenty elements, which form a three dimen- sions structure. The three dimensions can be named as economic benefits, functional benefits, and psychological benefits.