中小企业的“三个三”合作营销模式

The "Three threes " Cooperative Marketing Mode of Small and Medium Sized Enterprises

面对越来越激烈的竞争态势,现阶段的市场实践表明,企业仅仅依靠"单打独斗"已很难在商战中获取优势地位。我国中小企业辉煌数量的背后突显的是薄弱基石。面临着人力资本弱、财力、物力有限的困境,我国的中小企业一定要懂得在资源相当有限的时候,如何把有限的资源更加有效地利用。通过对我国中小企业实际情况的分析,认为中小企业可以采用与同业企业、异业企业或非营利组织合作,在供、产、销环节进行人、财、物合作的"三个三"营销模式,试图为我国的中小企业健康有序发展提供一种有益的思路。

Being faced with more and more furious competition, enterprises cannot take advantages over others in the business battle by themselves.The small and medium sized enterprises are weak to survive behind the brilliance of a large number.Facing the weakness of human resources and limit of financial and material recourses,the small and medium sized enterprises in China should be aware that they should efficiently make good use of limited recourses.On basis of analysis of current marketing mode,this paper proposes the ＂three threes＂ Cooperative marketing mode so as to offer the benefit thinking of the healthy developing mode of small and medium sized enterprises in China.