摘要
随着太原市旅游业的蓬勃发展,太原市经济型酒店的发展状况逐渐引起业内人士的关注:在迅速扩张的同时,还存在许多问题,比如欠缺行业标准、缺乏人才、缺乏宣传等问题。在科学管理方面,每个经济型酒店还要准确进行市场定位;精心塑造不同品牌,体现不同特色;利用网络营销,不断创新发展,从而进一步提升太原市经济型酒店的整体服务质量和水平。
With the vigorous development of Taiyuan's tourism industry,the developing condition of Taiyuan's economical-type hotels gradually aroused the concern of the experts in tourism industry: in the rapidly expanding at the same time,there are some existing problems,for example,lack of industrial criteria、talents and publicity.In terms of scientific management,every economical-type hotel should accurately make market positioning,meticulously create different brands to embody different features,taking advantage of "network system",enhancing continuous innovation,further enhancing the overall service quality and level of Taiyuan's economical-type hotels.
出处
《太原大学学报》
2010年第1期84-86,105,共4页
Journal of Taiyuan University
关键词
经济型酒店
市场定位
连锁
品牌
economical-type hotel
market positioning
chain
brand