摘要
城市的绿色形象不仅包括生态环境的硬形象,而且还包括人与人、人与自然的友善相处的人性化软形象。比较而言,软形象比硬形象更为重要和更为根本。城市居民的心灵纯洁度和自我、自律的管理意识无时无刻不体现着城市人文关怀环境的质量高低。好的软形象可以弥补硬形象的暂时不足,反之不然。城市绿色品牌则是绿色形象的时空凝聚过程。绿色品牌的打造需要与区域文化相结合、需要与区域人文特质相结合、需要与城市生活的般若(智慧)化相结合。人文关怀度是绿色城市不可忽视的一个重要原则和准则。从一定意义上说,体现着市民自利利他(她、它)生存体验的城市人文关怀度就是绿色品牌的体现,就是城市绿色之魂。
The green image of a city includes not only the hard image like ecological environment,but also the soft image like the friendly relationship between people and people,people and nature.Comparatively speaking,soft image is much more important than the hard one.The urban residents' purity of mind,self-disciplined awareness all reflect the quality of human care.The good soft image can remedy the deficiency temporarily of the hard image;but not vice versa.The building of a green brand of the city is a process combining the time and space effort.To make a green brand of a city,it is necessary to combine regional culture,humane speciality and human intelligence in the area.The degree of humane care is an important principle and criterion which the green city can't ignore.To some extent,the degree of humane care is a green brand,the green soul in a city.
出处
《惠州学院学报》
2010年第2期86-89,共4页
Journal of Huizhou University
关键词
绿色形象
绿色品牌
人文关怀度
人性化软形象
智慧生存
green image
green brand
humane care degree
soft image of humanization
intelligence to exist