高校传媒一体化模式的构建

On Construction of Integrated Model of College Media

高校传媒是高校做好对内对外宣传工作的媒介组织,是高校思想政治教育工作的主要载体。为充分发挥高校传媒在高校深化教育教学改革方面的作用,切实加强高校校园文化建设,高校要树立大宣传观念,对高校内各媒体组织进行有效整合。文章通过对"新闻中心——实训基地"一体化模式的阐述,为高校媒体的有效整合和功能拓展提出一种可行独特的发展模式。

College Media is a dissemination organization that colleges and universities rely on to realize internal and external propaganda.It is also a major vehicle to carry out ideological and political education.In order to exert to a full extent its function of deepening educational and teaching reform of higher education,as well as to steadily strengthen the construction of campus culture,colleges and universities should build up the idea of broad propaganda and integrate effectively all media organizations on campus.Through the depiction of an integrated model of ＂News Centre to Training Base＂,this essay attempts to demonstrate an applicable and distinctive developing model that can realize the effective integration and functional expansion of college media.