大众文化时代体育博客发展的解读

Sports blog development in mass culture era

解读了体育博客发展过程中的肯定因素,其软文化的价值;否定因素,规范性的缺失。实践发展理论证明肯定因素成为维护其发展的主要矛盾,从而体育博客这种自媒体在受众中的影响愈加广泛。

The paper analyses the positive factors, soft culture vale, in the sports blog development and the negative factors, lack of standardization. The positive factors contribute to the development of the sports blog and the sports blog has great influence among people.