长、株、潭经济圈社区居民体育消费水平

Sports consumption of community residents in economic circle of Changsha,Zhuzhou and Xiangtan

运用文献资料法、调查法、数理统计法、逻辑分析法等方法,以地域为研究视角,从性别、年龄、文化程度、消费总体水平等方面分析了长、株、潭经济圈社区居民的体育消费水平。认为:女性与男性都喜欢参与体育运动,但在消费观念上,女性比男性节约,使女性整体体育消费水平低于男性;居民体育消费水平的高低并不与参加体育锻炼的人数成正比;体育消费是文化消费的一种,具有消费能力的层次性;体育消费水平与经济发展成正比;居民消费潜力巨大。

With the research methods of literature study, investigation, statistics and logic analysis, the paper analyses the sports consumption of the community residents in the economic circle of Changsha, Zhuzhou and Xiangtan in the as- pects of gender, age, academic background and consumption status. The paper points out that women like to take part in sport more than men while the sports consumption of women is lower than that of men, that the sports consumption of the residents is not positively related with the sports population, that sports consumption is a kind of cultural con- sumption, which has different levels, that the sports consumption is positively related with the economic development and that the residents＇ sports consumption potential is great.