高校大学生体育消费水平的调查

Sports consumption of university students

主要运用文献资料法、问卷调查法、统计分析法等方法,对我院150名男女大学生的体育消费动机、体育消费水平及其体育消费结构进行了调查研究。认为我院大学生体育消费目的明显,体育消费动机是健康的;但体育消费仍处在一个较低的水平,体育消费以实物消费为主。影响体育消费的主要因素是消费价格太高、消费场地少和学习任务重。并针对引导大学生树立正确的体育消费观念,进一步深化"花钱买健康"的消费观念提出几点建议。

With the research methods of literature study, questionnaire investigation and statistic analysis, 150 universi- ty students of Huanggang Normal Institute have been tested for their sports consumption motive, level and structure. The paper reveals that university students have clear sports consumption purpose and healthy motive but their consump- tion level is tow and their consumption is mainly material. The influential factors of sports consumption are high prices of sports products, lack of sports facilities and heavy study tasks. The paper proposes adviees for the university students to establish the correct sports consumption ideology.