价值工程在泰山石文化旅游资源开发中的应用初探

The Application of Value Engineering in the Development of Taishan Stone Culture Tourism Resources

泰山石文化在泰山旅游资源中的历史源远流长。泰山石文化包含自然和人文两类,旅游资源丰富多样,但泰山石文化旅游开发现状优劣并存。针对目前泰山旅游产品开发中,没有实现资源的充分利用及价值最大化的问题,重点以泰山石文化旅游资源为例,试探性的应用价值工程去解决其开发过程中的问题,从战略的层面采取相应对策,以打开泰山旅游新篇章,促进泰山石文化专项旅游的健康发展。

Taishan Stone Culture has a long history in the rich tourism resources of Taishan.Taishan Stone Culture contains natural and human culture.It has rich and varied tourism resources,but advantages and disadvantages exist in the development of Taishan Stone Culture.This article is mainly targeted the underutilization of resources and value maximization in the development of tourism product.Taking Taishan Stone Culture tourism resources as an example,the paper tries to use the value engineering to solve problems in its development process.From a strategic level,corresponding countermeasures are taken to open a new chapter in Taishan tourism,and promote the healthy development of Taishan Stone Culture.