关于“市场营销(啤酒)专业”示范建设的思考

Thoughts on the Exemplary Construction of "Marketing(Beer) Specialty"

在示范项目建设过程中,青岛职业技术学院管理学院与青岛啤酒股份有限公司合作共建"市场营销(啤酒)专业",联合培养高素质营销人才。"市场营销(啤酒)专业"建设的一些做法——与大企业的全方位合作模式、全面推行案例教学、学生实训公司化等起到了较好的示范与辐射效应。建立啤酒营销职教集团、推行案例教学形成理论成果、充分发挥实训基地的作用等是本专业进行后续建设的设想。

In the process of exemplary construction,Management School cooperates and builds ＂Marketing（Beer） Specialty＂ together with the Tsingtao Beer Co.Ltd.to cultivate the high-quality marketing talents.The practice of the Marketing（Beer）Specialty＇s construction,such as all-round cooperation model with large enterprises,the comprehensive implementation of case teaching methods,and training the students in the companies,has good demonstrative and radiative effects.In the future construction,we will establish the Beer Marketing Vocational Education Group,promote the study results of case teaching methods,and bring the training bases into full play.