云南国际旅游客源市场结构研究——基于偏离—份额分析法(SSM)的实证分析

Research on the Structure of International Tourism Market in Yunnan Province Based on SSM Analysis

偏离—份额分析法(SSM)是一种研究区域经济结构的重要方法。文章尝试将其引入云南省国际旅游客源市场结构分析中,选取云南省15个主要国际客源国为样本,以相关旅游统计数据为依据,考察云南省国际旅游市场的发展趋势和结构状况,并在此基础上有针对性地提出了建立多元营销系统、推进区域旅游合作、创新国际旅游产品宣传手段和开拓方式及注重配套设施建设等建议。

The Shift-Share Method（SSM） is an important method to analyze regional economic structure. The paper trys to introduce it to the research of the structure of Yunnan＇ s international tourism market. Then the thesis selects 15 mian oversea tourism countries in Yunnan province as the sample, takes the correlative statistics data as a basis, analyzes the development trend and structure of international tourism market in Yunnan province, and puts forward correlative suggestions according to the analysis outcome finally, that is to establish a diversified marketing system, promote regional tourism cooperation, innovate promotion means and marketing methods of the international tourism products and pay attention to the construction of supporting facilities.