基于关系营销构建第三方物流企业竞争优势

Analysis of Construction of Third Party's Logistics Enterprises' Competitive Advantage Based on Relation Marketing

第三方物流企业与制造企业不一样,提供的是服务而非产品,利益的实现介于服务的中间而非两端,这一特点决定了其处理与各利益方关系的重要性。对此,为了帮助物流企业构建起自己的竞争优势,从关系营销的视角,运用关系理论建立了一个第三方物流企业竞争优势模型,并提出了一些相应的优势构建策略。

Third party＇s logistics enterprises are different with the manufacturing company; it offers the service but not products. The realization of the interests lies between the middle and not both ends served. This charaCteristic has determined its importance that deals with all relation with square interests. In order to help logistics enterprises to build up one＇s own competition advantage, the article tries to set Up a model for a third party logistics enterprise＇S competitive advantage and put forward Some concrete tactiCS from the perspective of relation marketing.