民营企业的创新与可持续发展——浙江闰土的经验

On Innovation and Sustainable Development of Private Enterprise:Experiences from Zhejiang Runtu Corp.

企业可持续发展的核心是创新。创新是企业发展的不竭动力,是保持企业竞争优势的重要因素,唯有不断的创新,企业才能在激烈的市场竞争中站稳、做强,才能保证其效益的持续性,也即企业的可持续发展。创新不仅仅是生产一个新的产品,而更多地体现在企业的生产流程、产品方式、销售方式、治理模式等方面,企业处于不同的生命周期对创新的要求、内容也各不相同。

The core of the sustainable development of an enterprises is innovation. Innovation is the critical element in keeping competitive advantage and the inexhaustible drive for an enterprise＇s development. Only constant innovation can make an enterprise win and keep strong in the fierce market competition, then, a sustainable productivity and development can be realized. Innovation is not just to produce a new product, but also to innovate in production process, product design, marketing management and governing mode. The innovative contents and requirement in different life cycle positions of enterprise are different.