论新时期影视动画的设计趋势

On the Trend of Film and Television Animation Design in the New Period

动画设计在整个影视动画创作中占有极为重要的地位,在当前市场经济条件下,影视动画设计面临着市场化的选择;在中国传统文化底蕴下,动画设计面临着意境选择;在电脑及互联网高度发达的背景下,影视动画设计面临着网络科技化选择;在影视动画多元化发展的要求下,影视动画设计还面临着色彩多样性选择。

Animation design throughout the film animation creation occupies a very important position. In the current market economy, film and television animation design faces the choice of the market. In the traditional Chinese cultural background, the animators faces the choice of the artistic conception. In the highly developed computer and the Internet era,the film and television animation design faces the choice of the network＇s technology. In the diversification requirements of film and television animation, the film and television animation design also faces the choice of variety.