5Bex, Anthony. The Genre of Advertising[M]. Revue Beige de Philologie et d'Histoire, 1993.
6Halliday, M. A.K. An Introduction to Functional Grammar [M]. London.-Arnold. 1994.
7林纪诚．语言与文化综论[A]．顾嘉祖等．语言与文化[C]．上海外语教育出版社，1986．
8韩德昌等．广告理论与实务[M]．天津大学出版社，1997．
9杨周翰，吴达元，赵萝蕤．欧洲文学史[Z]．人民文学出版社.1982．
10Charles A. O'Neill. The Language of Advertising . Gary Goshgarian. The Contemporary reader from Little, Brown , Canada:Little, Brown & Company (Canada) Limited, 1987.
