摘要
论述了实施名牌战略的意义和必然性，名牌产品的含意，实施名牌战略的基本原则。
This Paper elaborates the significance, inevitability and primary principle of carrying out famous brand srategy And the meaning of famous products also has been presented.[
出处
《机械管理开发》
1998年第4期1-2,共2页
Mechanical Management and Development
关键词
名牌战略
质量意识
经济效益
山西
Famous brand strategy
Quality awareness
Economic performance
