摘要
质量是名牌的生命，实施名牌战略应把贯彻ISO9000系列标准作为一项重要的举措。从理论探索和经纬实施名牌战略的实际入手．论述了创名牌与贯彻标准的关系、作法和体会。
Quality is the life offamous brand products Putting ISO 9000 into effect is regarded as one of the important measures in carrying out' Famous brand strategy'. This paper has elaborated the practice, understanding and relationship between developing famous brand products and ISO 9000 from the theory to reality.
出处
《机械管理开发》
1998年第4期11-12,15,共2页
Mechanical Management and Development
