战略联盟对企业成长的影响:以万达订单商业地产为案例

The Impact of Strategic Alliance on Firm Growth:A Case Study on Made-to-Order Commercial Real Estate of Wanda

本文以万达订单商业地产为背景,从交换网络理论角度对战略联盟网络的建构与运行机制及其对企业成长的影响进行了案例研究。研究发现,万达战略联盟网络的构建与运行过程就是联盟网络中各个联盟关系相互影响、相互作用的过程;联盟网络中各个联盟关系之间的积极与消极网络连接为整个战略联盟网络的运行提供了一种内在的稳定机制与自我强化功能;联盟网络的构建与运行过程对万达的企业成长起到了积极的作用。本文进一步拓展了研究发现的理论意涵,并提出了相应的管理建议。

From exchange network perspective, this essay makes a case study on the constructing and operating mechanism of strategic alliance network and their impact on firm growth on the background of made-to-order commercial real estate of Wanda. Findings show that, the constructing and operating process of strategic alliance network are the interacting process of the alliance relationships in the alliance network. And the active and negative network connections among the alliance relationships in the strategic alliance network provide the inner stablizing mechanism and self-reinforcing function. Thus the process of constructing and operating the alliance network play an active role in the firm growth. Furthermore, the essay implies the theoretical meaning of the findings, and gives the corresponding managerial advice.