过度简单暴露效应的实验研究

An Experimental Research on the Extreme Mere Exposure Effect

简单暴露效应的模式和机制一直是社会认知的热点问题。本研究通过两个实验重点探讨了浅加工水平下,刺激的过度暴露是否会导致喜好评价出现转折点。结果发现:(1)无意识条件下,不仅未出现喜好评价的转折点,甚至简单暴露效应都消失了。但是意外的发现了某种虚拟暴露效应。(2)有意识条件下,发现了简单暴露效应,但未出现喜好评价的转折点,过度暴露并未产生喜好评价的降低,也没有表现为单调上升模式。

The pattern and mechanism of ME are hot research topics in social cognition. This study explored whether there would be downturn of liking evaluation when stimuli were in extreme exposure in the course of shallow processing. The results Showed that （ 1 ） There was no downturn of liking evaluation under the unconscious condition, even when MME wasn＇ t founded. However, an interesting virtual ME appeared. （2） Under the conscious condition, despite the fact that MME was founded, there was neither downturn of liking evaluation nor role increase.