企业的国际化感知风险对国际化绩效影响研究

Research on the Influence of Enterprises' Perceived International Risk on International Performance

以中国国际化企业为研究对象,探讨中国国际化企业的国际化感知风险对企业国际化绩效的影响。从国际化感知风险概念出发,通过引入企业资源能力(调节变量)和国际化市场进入模式(中介变量),剖析国际化感知风险对国际化绩效的影响,并在此基础上构建国际化感知风险与国际化绩效关系整合研究框架。通过对463家中国国际化企业的数据研究发现,国际化感知风险与国际化绩效之间存在显著负相关关系;国际化感知风险不仅直接作用于国际化绩效,而且还经由企业的市场进入模式间接作用于国际化绩效,即市场进入模式的中介作用显著;国际化感知风险对国际化绩效的作用受国际化经验的调节,国际化感知风险对国际化绩效的回归系数是国际化经验的二次函数。

This paper took chinese internaitonal enterprises as the research object and discussed how perceived international risk influenced their internaitonal performance. From the concept of perceived international risk,by adopting the moderator variable and the mediating variable,this study analyzed the influence of perceived international risk on international performance and construced an integrated research framework about the relationship between perceived international risk and international performance. After the investigation of 436 chinese international enterprises,the results show that there is a significant negative relationship between perceived international risk and international performance; beside the direct influence,perceived international risk has an indirect influence on international performance through market entry mode,that is to say,market entry mode works as a mediating variable between perceived international risk and international performance; the influence on the international performance from perceived international risk is moderated by international experience,the regression coefficient between perceived internatinonal risk and international perforamcne is the quadratic function of international experience.