“长株潭”区域旅游一体化的SWOT分析及策略思考

本文主要以管理学、经济学、地理学为指导,在中部崛起战略实施的背景下与长株潭城市群被批准为"全国资源节约型和环境友好型社会建设综合配套改革试验区"重大历史机遇下,结合当前区域旅游一体化理论的研究,对长株潭区域旅游一体化进行了研究与探索。文章运用SWOT分析法对长株潭旅游一体化进行了的研究,并为政府管理部门提出建设长株潭区域旅游一体化的相关策略。

Combining the current regional tourism in tegration theory research Based on management, economics and geography, this paper researches into the Chang-Zhu-Tan regional tourism integration, Combining the current regional tourism integration theory research. It is under the condition of central region’s rising strategy implementation, and Chang-Zhu-Tan city group is approved as a ＂comprehensive reform experimental zone of national resource-saving and environment-friendly society＂. SWOT analysis is applied to do the research, and relavent suggestions are given out for the government to build the Chang-Zhu-Tan regional tourism integration.