摘要
本文以卓越亚马逊为例详细阐述了网上书店的经营模式:低价格营销策略、电子商务关键环节构建完善、优质的购物环境等等。传统书店和中、小型网上书店可以借鉴其经营模式,使其有更好的生存发展空间。
This paper expounds the business model of Zhuoyue Amazon online Bookstore. For example, low price marketing strategies 、to build a perfect ecommerce business、Creating a Comfortable Shopping Environment and more. It can be studied by traditional Bookstores and online bookstores of small and medium sized. And this will makes them well than before.
出处
《特区经济》
北大核心
2010年第4期287-288,共2页
Special Zone Economy
关键词
网上书店
传统书店
经营模式
online Bookstore
traditional Bookstore
business model
