论消费创新的意义、特点和途径

消费创新是指在消费领域中,以新的消费资料和消费方式取代旧的消费资料和消费方式的过程和行为。消费创新是推动经济发展和社会进步的重要动力。如果只讲生产创新不讲消费创新,是理论和实践的一种缺失。消费创新和消费革命相比,两者的依据、范围、着力点都不同。在推行消费创新过程中,政府要引领消费创新,企业要主导消费创新,消费者要参与消费创新。

Consumer innovation is in the consumer field, with a new consumer information and consumer spending to replace the old data and the process of consumption patterns and behavior. Consumer innovation is to promote economic development and social progress, an important driving force. If you talk about innovation and do not speak of production consumption, innovation is a lack of theory and practice. Consumer innovation and consumer revolutions, the basis, scope and focus are different. Consumption in the implementation of the innovation process, the government should lead the consumer innovation, Enterprises should lead consumer innovation, and Consumers want to participate in the consumption innovation.