耐贮大路货性果蔬品销售策略的探讨——以湖南石门柑桔销售为例讨论

The Discussion of Sale Strategy of Long-term Stored-popular Goods Fruits and Vegetables

对耐贮大路货性的果蔬品的销售策略有五条:树立果蔬的地方品牌和加强其食补价值的宣传;发展鲜品加工工业;扩大国际市场销售;政府适当的指导价及公示鲜果的平均种植成本;果蔬的物流增值——近/远距销售,应/延时销售。建立了销售价格g,销售成本c与物流距离x,销售延时t之间利润计算公式,并用示意图表明x和t与利润f之间的关系,对销售经纪人有指导意义。

To long-term stored and popular goods fruits and vegetables have five sales strategies： sets up the fruits and vegetables the place brand and strengthens its food additional price value the propaganda; develops the fresh process indus- tries; expands the international market sale; government suit- able guided price and public announcement fresh fruit＇s aver- age planter cost; logistics value-added of fruits and vegeta- bles-near-far sale, should a time delay sale. Established selling price g, selling costs c and logistics distance x, sales time delay t among profit formula, and indicates x, t and the profit f among relations with the sketch map, to sales broker having many meanings.