个人投资者并购职业足球俱乐部现象透视

Research on Individual Investor's Purchasing Professional Football Club

近年来,个人投资者并购职业足球俱乐部现象的兴起带有较强的个人色彩,其投资行为对俱乐部的发展利弊兼有。投资者与俱乐部利益群体(球迷、媒体等)之间存在共同利益和矛盾。个人投资者在投资前要有针对性地进行分析和研究,避免投资的盲目性;在投资后不能急功近利、急于求成,而应雇用专业经理人对俱乐部进行管理,处理好与俱乐部各利益群体之间的关系,合理分配资金,以期实现在竞技场和商业场上的双赢。

In recent years,the phenomenon that individual investors have merged Professional Football Club is rising with a strong personal flavor characteristics;All the investment behavior of the club is of both advantages and disadvantages;and many common interests and contradictions also exist between individual investors and other interest groups（such as fans,the media,etc.）.Therefore,it is strongly recommended that individual investors have a pointed analysis and research before the investment deal and avoid blind investment.They should not be eager for quick success and instant benefit after the investment and should employ professional managers for club management and handle the relationship between various interest groups and the rational distribution of funds for achieving win-win results both in the stadium and business.