摘要
以快速消费品为例,研究了一种计算机辅助评估经销商的专家决策系统。该系统由7个维度和32个标准构成,通过层次分析法在4类典型市场环境下进行指标赋权,并且运用神经网络法仿真来确保评估结果的可信度,最后获得对潜在经销商的综合评估结果。
This paper introduces a computer-aided decision support tool for qualifying potential distributors.Based on fast moving consumer goods,this tool,developed as an expert system,provides the user with seven dimensions and thirty two specific criteria for arriving at reasonable conclusions by AHP,assesses the accuracy class of those evaluators of by artificial neural network,and demonstrates the comprehensive evaluation methodology for qualifying potential distributors.
出处
《宁波职业技术学院学报》
2010年第2期57-60,83,共5页
Journal of Ningbo Polytechnic
关键词
经销商评估标准
动态评估
神经网络
distributor evaluation criteria
dynamic assessment
artificial neural network
