基于顾客体验与顾客共创价值策略研究

Study on Strategy of Co-creating Value with Customers Based on Customer Experience

技术的发展使企业间产品与成本的差异性越来越小,顾客体验研究受到广泛关注。从顾客体验的角度分析企业与顾客在产品产生和消费,以及消费后各个环节的有效互动进而与顾客共同创造价值的策略,并分析了实施该策略能够帮助企业获得持续的竞争优势和避免营销短视。

As the difference between products and cost is getting less and less due to development of science and technology, there are more and more studies made on customer experience. From the view of customer experience, this article analyzed the strategy of co-creating value with customers based on effective interaction between producers and customers at all stages from product ideation to consuming and after eonsuraing as well. And the strategy implementation would help producer gain a sustainable competitive advantage and avoid marketing myopia.