Branding and brand equity measurement in the beer industry of Thailand
Branding and brand equity measurement in the beer industry of Thailand
关键词
品牌知名度
啤酒业
泰国
资产
测量
统计分析
消费者行为
购买意向
brand equity
brand awareness
brand liking
brand purchase intention
brand satisfaction
brand loyalty
参考文献24
-
1Aaker, D. A.. (1991). Managing brand equity. Capitalizing on the value of a brand name. New York: The Free Press.
-
2Boutie, P.. (2010). Who will save the brands? Communication World. Retrieved 26 January, 2010 from http://findarticles.com/p/articles/mi_m4422/is_ n7_ v11/ai_ 15687711.
-
3Chalhoub, M.. (2009). The effect of management practices on corporate performance: An empirical study of non-govemmental organizations in the Middle East. International Journal of Management, 26(1), 51-76.
-
4Chan, L., Fine, J,, Khanfar, N. & Mujtaba, B. G.. (2009). Rebranding ethereal cereals: Responding to healthy diet campaigns through strategic planning, partnering and human relations. Journal of Case Research in Business and Economics, 1(1 ), 1-10.
-
5Cobb-Walgren, Cathy, J., Ruble, C. A. & Donthu, N.. (1995). Brand equity, brand preference and purchase intent. Journal of Advertising, 24(3), 25-40.
-
6Johnson, W. C. & Weinstein, A.. (2004). Superior customer value in the new economy: Concepts and cases (2nd ed.). Florida: CRC Press, St. Lucie.
-
7Jones, G. R. & George, J. M.. (2009). Contemporary management. New York: McGraw-Hill.
-
8Karadjova-Stoev, G. & Mujtaba, B. G., (2009). Strategic human resource management and global expansion lessons from the Euro Disney challenges in France. International Business and Economics Research Journal, 8(1 ), 69-78.
-
9Keller, K. L.. (1993). Conceptualizing, measuring and managing customer-based brand equity. Journal of Marketing, 57(1 ), p. 1-22.
-
10Keller, K. L.. (2008), Strategic brand management. Building, measuring, and managing brand equity (3rd ed.). New Jersey: Prentice Hall.
-
1Kenneth Shaw.The Power of Branding[J].Chinese Business Review,2012,11(12):1264-1269.
-
2周晓东.品牌资产评估:历史回顾与研究现状[J].改革与战略,2003,19(11):65-66. 被引量:7
-
3山田.Indorama收购Tuntex(Thailand)[J].合成纤维,2008,37(7):44-44.
-
4思考·创造·实现[J].包装与设计,2004(5):24-31.
-
5徐慧妮.编者的话[J].汽车与配件,2008(10):6-6.
-
6欧阳明,叶平.中国品牌和品牌资产的评估[J].市场研究,2006(12):42-45. 被引量:1
-
7WAN LIXIN.Branding: The Next Step[J].China International Business,2006(2):14-18.
-
8Pramoul Nurach,Damrong Thawesaengskulthai,Achara Chandrachai.Developing an Organization Competencies Framework for SME(s) in Thailand[J].Chinese Business Review,2012,11(2):233-241.
-
9伏绍宏.雇主品牌的价值及其建设途径[J].商场现代化,2006(12S):254-255. 被引量:14
-
10林乔斯.21世纪啤酒的竞争--“品牌”[J].酒.饮料技术装备,2002(5):38-39.