摘要
We began talking about market globalization in the eighties, yet it was not until the early nineties that companies began to rise to the challenge. At the time, the Chinese market was experiencing the heady first stage of a more open economy, busy earning itself the reputation of being the world＇s manufacturing base. This enabled many multina- tionals to embrace what Professor Theodore Levitt of Harvard Business School saw as the greatest advantage of market globalization： more efficient production to meet universal needs.
