欧美市场绿色玩具异彩纷呈

Going Green Takes Many Forms

不少欧美玩具公司成功开发出各种环保型的玩具。近两年来,经济因素减缓了绿色玩具在大众零售市场的需求。但在专卖店渠道中,凭借着具有环保意识的消费者基础,环保玩具有别于其它类型的产品却继续获得大力追捧。随着去年年底全球气候变化高峰会在丹麦哥本哈根召开,选择环保产品的可能性和必要性更加受到关注。

Many toy companies have been quietly and successfully producing earth-friendly toys for years. Other companies are just starting to branch out into this segment of the market. Recent economic factors have slowed the growth of green toy placement on retail shelves at mass market over the past two years,yet the specialty market continues to support this eco-friendly toy segment as a point of difference for discerning and eco-conscious consumers.