摘要
爱慕所讲述的,不是一个如何利用成本优势超越国际大牌的励志故事,也不是一个以"中国风尚"为品牌诉求、大打民族牌的故事,而是一个普通的中国企业在与国际大牌的同台竞技中,凭借技术、品位和对市场的精准定位赢取一席之地的故事。
The story of Aimer is neither about taking the cost advantage to compete with other international brands, nor about how to express the Chinese Fashion to the point, but a story of an ordinary Chinese company winning himself a place among international competitors by his own technology, taste and the precise positioning on the market.
出处
《21世纪商业评论》
2010年第5期60-64,共5页
21st Century Business Review