摘要
针对农业产业链"公司+农户"组织模式存在的利益冲突和由利益关系引发质量难以控制的问题,借鉴国外先进的农业产业链组织经验,从产业链纵向组织结构分析入手,将"公司+农户"组织模式改造为"公司+农业产业工人"、"品牌+农户+市场"、"供销合作社+品牌+农户"三种新模式。通过典型实例分析了新模式的战略优势、实施障碍与风险。
In view of the interest conflicts in the agricultural industrial chain of ＂company ＋ farmer household＂ pattern and the question of difficult control of quality, this paper, by borrowing overseas advanced experiences in agricultural industrial chain organous izations, presents three new modes of ＂company ＋ agriculture industrial workers＂, ＂brand ＋ farmer h ehold ＋ market＂, ＂supply and marketing cooperative ＋ brand ＋ farmer household＂ transformed from ＂company ＋ farmer household＂ through the analysis of industrial chain longitudinal organizational structure. By typical cases, this paper analyzes the strategic advantages, implementation barriers and risks of the new pattern.
出处
《科学决策》
2010年第1期35-43,61,共10页
Scientific Decision Making
关键词
农业产业
产业链
组织模式
纵向组织
组织再造
agricultural industry
industrial chain
organizational pattern
longitudinal organization
organizational restructuring
