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顾客保持理论研究 被引量:1

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摘要 销售额的扩大代表着企业市场份额的提高,而顾客流失率的降低则代表着企业利润率的上升。在数字化经济的今天,这一点显得尤为重要。对顾客保持研究的兴起是企业追求利润的合理和必然结果。而理论研究大多是基于静态且分散的,不能对企业的营销实践起到指导作用。必须对顾客保持进行有效整合,使顾客流失控制理论具有相对的系统性。
作者 王耀光 姜涛
出处 《北方经贸》 2010年第2期27-29,107,共4页 Northern Economy and Trade
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