湛江市霞山区港湾旅游业发展探讨

Discussion of Harbor Tourist Industry in Xiashan District of Zhanjiang City

霞山区是湛江市滨海旅游的前沿阵地,其最大卖点是港湾旅游。文章通过实地调查,分析港湾旅游业发展现状及存在问题,阐述旅游形象定位、品牌策略、目标市场定位、拓宽营销渠道等发展途径,并指出需要协调的关系,为实施港湾旅游开发提供科学依据,同时也可丰富该领域的研究。

Xiashan district is the forward position of coastal tourism in Zhanjiang City,and its biggest selling point is the Harbor tourism.Through surveying on the spot,analyzing the status quo of developments and problems of the Harbor tourism,expounding the development ways such as,the tourism image positioning,brand strategy,target market positioning,expanding marketing channels,and pointing out the relationships which need to coordinate,to provide scientific basis for the implementation of Harbor tourism development.At the same time the research in this field can also be enriched.