消费社会本真生存的失落与拯救——鲍德里亚消费文化理论研究之三

The Salvation of the Loss of Authentic Survival in the Consumptive Society——Research on the Consumptive Cultural Theories by Jean Baudrillard(series No.3)

法国著名社会学家鲍德里亚认为,当今社会从某种意义上说已成为消费社会。消费社会导致本真生存的失落,诸如日常生活的商品化、神圣意义的隐匿、符号对人的操控、主体的消失、人被塑造成完美消费者。我们必须摆脱消费逻辑,寻求本真生存。

Jean Baudrillard, the famous French sociologist, holds that the current society to some extent has become the consumptive society, which results in the loss of the authentic survival, such as the comodification of everyday life, the concealment of holy meanings, the manipulation of man by sign, the loss of subject and the moulding of man into a perfect consumer. It is imeprative that we should shake off the consumption logic and seek the authentic existence.