文化产业的兴起与体育产业发展的研究

Cultural Industry's Rise and Sports Industry's Development

通过文献资料法和专家访谈法,以我国文化产业的兴起为研究背景,分析我国体育产业发展的机遇、挑战与可持续发展策略,以期为体育产业发展提供借鉴。

Using literature review and expert interview,this paper analyzed the opportunities,challenges and sustainable development strategies of our sports industry with the rise of cultural industry,aiming for offering reference for further development of sports industry.