静态语境、动态语境与电视节目主持人语言

Static Context,Dynamic Context and TV Hosts' Language

随着强势媒体——电视的崛起,电视受众变得越来越广泛,收看电视的随意性也变得越来越大,这就决定了受众之间语境的差异性。语境有静态语境和动态语境之分。静态语境因素是认知语用推理发生的条件,是认知语境的来源,是认知语境的补充。对话语的理解不仅要依赖静态语境,也要依赖人的认知语境。正因为如此,电视节目主持人在做节目时,就不得不根据受众的认知语境情况对自己的语言做必要的转换和补偿。

With the rise of powerful media——television,TV audiences have become more and more and watching television is becoming more and more random,which determines the differences of context among audiences.Context includes static context and dynamic context.Static context is the reasoning condition of cognitive pragmatic,the source and supplement of cognitive context.The understanding of discourse not only relies on static context,but also relies on cognitive context.Because of this,TV hosts need to make some necessary conversion and compensation to their own language according to the different cognitive context of the audience when making a program.