双关修辞手法在广告英语中的应用

Application of Puns in English Advertisements

双关语是广告中一种常用的修辞手法。它的运用可以使广告语充满趣味,使广告引人注意,便于记忆,引起受众的兴趣,促使受众更快更信服地接收广告所要表达的信息。本文从谐音双关、语义双关和歧解双关三方面例证了双关语在广告英语中的运用,并分析了其达到的功效。

Pun is one of the most frequently used rhetorical devices in English advertisements.It has the ability to make the advertising language more interesting and more humorous,which is helpful to attract the would-be consumers＇ attention and promote their purchasing actions.