论民营电影公司与当下中国电影的发展趋向

Private Film Companies and China' s Current Trends of Films

在21世纪第一个十年里,民营电影公司趋于活跃,在创作、生产和市场探索等方面取得了较大发展。随着电影产业政策的调整和改革步伐的加快,市场竞争主体得以发展,民营电影企业大规模参与电影产业,开创潮流,富有活力,不断指向新的所指。以民营电影主导的商业电影实践,作为一种多面向的存在,逐渐形成当下电影发展中的基本格局和趋向。华谊兄弟、新画面、保利博纳等公司各领风骚,成为当下影界的传奇。民营电影所处的社会环境构成了决定其生产体制和传播方式的特定语境。电影的产业转型与主流政治意识形态化存在实践意义上的关联性。主旋律影片的取材、策略、模式和环境及意识形态具有强烈而突出的互文特征。民营电影公司在题材类型挖掘、市场定位以及精神指向上富有独创性,作为国产电影的主体之一,易与新思想、新技术和新的社会化个体的认知潜能对接,具有较强的创新应变和主体生成能力。然而,民营电影要想寻找对策,积极应和时代要求与审美流变,夯实产业与市场的实力,拓展电影多维的新空间,仍需高瞻远瞩,制造共识,不断向前推进,构建创新的跨越式发展的思路和措施,以推动全球化视野下中国电影产业的进一步发展,为中国电影业作出新的贡献。

In the first decade of the new larger development in film production, market century, private film companies become more active and make a research and so on. With the regulation of the film industry policy and the acceleration of the reform pace, the film market competition is so encouraged that private film com- panies are permitted to participate in the film industry in a larger way. These companies, vigorous and innovative, are constantly creating a new trend. Thus the business film practice centering on the private film company, as a multifaceted existence, are gradually developed into the pattern and trend of current Chinese films. Such private films companies as Huayi Brothers, the New Screen and Poly-Bona are just good examples. Their ownership, structure and environment constitute the specific meaning and context of production system and transmission mode. While the transformation of the film industry is, in practice, associated with the ideology of mainstream politics, the theme, policy, pattern, environment and ideology of mainstream films possess a strong, prominent intertextuality. Since private film companies are full of creativity in digging up themes, market orientation and spirit selection, their films, as one of the domestic film entities, are easy to be connected with the potential recognition of new ideas, new techniques and new socialized individuals, possessing a strong ability to innovation and generation. But, however, if they want to find a way to the diversification of times and aesthetics, both reinforcing the strength of industry and market, and developing a new space of film multi-dimension, it is necessary to regain their forethoughtfulness and consensus so as to achieve more innovative ideas of fast development. In this way, they can, under the context of globalization, promote the further development of China＇s film industry and make their new contributions.