客户档案在电力营销管理工作中的重要性

Discussion on the importance for the files of client in the marketing management works

客户档案信息是电力营销的基础信息,是开展各项营销业务的基础。通过分析客户档案信息的准确性、完整性和对营销相关业务的影响,以及当前SG186营销应用系统对客户档案的管理,阐述了客户档案在电力营销管理工作中的重要性和加强客户档案管理的必要性。

The clients＇ files info rmation is marketing fundamental information and the basis of developing marketing business. Through analyzing the management degree of the clients＇ files, the influence of the clients＇ files information accuracy and integration on marketing business, and the management of SG186 marketing application system on client＇s files, describes the importance of the clients＇ files in the marketing management and necessity of strengthening clients＇ files management.