DM杂志的文化产业建构——以南京DM杂志《map》为例

Construction of DM Magazine's Culture Industry——In the Case of Map Magazine in Nanjing

DM杂志即直投广告杂志。它以兼及文字、图像的印刷媒介方式和消费市场的生产运营方式显示出文化与产业结合的强烈需要和最大可能。南京DM杂志《map》以现代城市为平台进行文化设计所形成的"文化地图"效应,以及这一效应所带来的产业效益和文化融汇说明:DM杂志有效结合产业生产与文化传播进行文化产业建构具有积极意义。

DM magazine refers to the directly invested advertising magazine. It shows a strong combination and the maximum possibility of culture and industry by the means of textual and image print media and of the operating mode in the consumption market. The ＂cultural map＂ effect formed on the platform of modern urban culture in the Map-City Guide of DM magazine in Nanjing, and the effects of the industrial efficiency and cultural description illustrate the positive meaning of effective integration and the construction of cultural transmission.