试论新疆农产品营销渠道创新

Marketing Channel Innovation of Agricultural Products in Xinjiang

农产品营销渠道是农产品销售的核心问题,农产品竞争力不仅取决于生产的成本和效率,很大程度上也取决于营销渠道的完善与否。农产品营销渠道体系的完善对于满足城乡居民的农产品消费需求、提高农民的经济收入和生产积极性、促进农产品生产持续发展、繁荣农产品市场有着十分重要的作用和意义。本文通过分析新疆农产品营销渠道存在的主要问题,提出了新疆农产品营销渠道创新的对策建议。

The marketing channel of agricultural products is the core problem in sale of agricultural products. The competition of agricultural products largely depends on the condition of marketing channel, besides the products costs and efficiency. The improvement of the marketing channel system of agricultural products will produce effects on the following facts ： satisfying the agricultural products needs of citizen, raising the income of farmers and enhancing the incentive of produce, keeping the continual development of agricultural products and flourishing the agricultural products market. After analyzing main problems in the marketing channel of agricultural products, the paper proposes suggestions to marketing channel innovation about agricultural products in XinJiang.