新疆农产品品牌定位与品牌推广策略

On Brand Positioning and Promotion Tactics of Agricultural Products in Xinjiang

近年来众多国内包括疆内学者对农产品品牌化的问题进行了大量研究,然而具体在品牌营销策略层面的论述却相对较少。尤其像新疆这样一个特殊文化和地理资源背景的地区,如何系统而全面地运用营销理论创立农产品品牌就成为研究的重点。本文主要从品牌定位和品牌推广宣传两个方面对新疆农产品的品牌营销策略进行了思考。

In recent years, studies on brand marketing tactics of agricultural products in Xinjiang are increasing greatly. However, detailed discussion on it is relatively short. This paper mainly discusses over how to comprehensively analyze agricultural product marketing in the process of building brand in Xinjiang, especially combining the resource of culture and geography in Xinjiang. Positioning and promotion tactics of agricuhural products in Xinjiang is put forward.