非常规隐喻的发展及其原因探析——以“套牢”为例

The Development of Unconventional Metaphor——A Case Analysis of Taolao

本文在对证券词语"套牢"语义扩展进行描写的基础上,对其相关的语义成分、语用特点及其在隐喻认知模式上不同于常规隐喻的原因进行了分析,并对其语义扩展的语言内部原因和外部原因进行了深入探讨,就"套牢"与其他证券词语在认知模式扩展上的差异,从认知的深刻性、出现的高频性、大众普适性、言者的求新求趣性等几个角度进行了论述。

This paper analyzes the semantic and pragmatic features of the securities slang taolao,based on the description of the semantic expansion of taolao.We also analyze the motivation for this semantic change,and conclude that it is different from the conventional metaphorization.We attempt to identify the internal factors and external causes of its semantic extension.The comparison of cognitive models of taolao and other securities words addresses the following features：the profoundness of cognition,highfrequency nature,the folk popularity and the innovativeness of language users.