比干文化与妈祖文化的整合旅游开发

Inheriting the Context,and Cooperating the Tourist Development of Bigan Culture and Matsu Culture

立足于比干文化与妈祖文化的文脉联系,提出对比干文化与妈祖文化深入研究的必要性和紧迫性,并通过旅游开发使两种文化的脉络彰显出来。从自然条件、政治条件及人们的心理需求方面,分别剖析了比干文化与妈祖文化产生的条件;再从历史地理学角度出发,分析了比干文化与妈祖文化由于人口迁移而形成的源流关系;运用文化传播理论,从文化的产生与发展的原因出发,阐述了比干文化与妈祖文化的传播继承关系,将比干文化与妈祖文化的核心价值体系以及外延变异文化层层剥出。基于以上分析创造性地提出符合文脉传承关系的旅游开发模式,整合比干文化与妈祖文化旅游开发的构想及要协调的各种关系,说明了比干文化与妈祖文化协同开发的可行性。

This paper points out that it is necessary to investigate Bigan culture and Matsu culture deeper according to Bigan culture and Matsu culture＇ s context which has been never noticed in academic circle . In the first place, natural condition, political and psychological conditions needed by human which have influence of the culture＇ s occurrence are analyzed. In the second place, from the historical geography point of view, we can know that Bigan culture and Matsu culture have the context relationship because of population migration in history . In the third place, the paper analyzes the inheritance of Bigan culture and Matsu culture from cultural traits . As a matter of fact, Matsu culture inherited Bigan culture, which had the same value with each other. Finding out the core values of Bigan culture and Matsu cuhure ,we can know that the culture is changed with the changing environment, in making the two cultures＇ context obvious . The paper also points out some tourist development styles adapted to this context relationship in a creative way . In addition, this paper brings forward several contradictions about Bigan culture and Matsu culture＇ s tourist development according to their context and gives some suggestion to deal with them.