湖南农产品品牌营销问题初探

A Preliminary Research on Brand Marketing of Agricultural Produce in Hunan

在新农村建设中,湖南作为一个农业大省,对农产品的市场营销问题,特别是农产品品牌问题的研究,有着十分重要的意义。本文通过对湖南农产品市场的调查分析,运用现代品牌理论和营销理论,分析了湖南农产品品牌营销的现状和存在的若干问题,并提出了一些解决湖南农产品品牌营销问题的对策。这为促进湖南农产品市场发展、提高湖南农产品竞争力提供了一些新的理论。

As a big agricultural province,Hunan Plays a significant role in brand marketing for agricultural produce in the new rural construction.Drawing on modern brand theory and marketing theory,the paper makes an investigation of agricultural produce market in Hunan and analyzes the problems existing in brand marketing,and finally offers solutions to these problems with a view to boosting the development of Hunan agricultural produce market and improving the competitiveness of the market.