C2C交易信用的博弈分析

Game Analysis of C2C Trading Credit

C2C作为一种用户对用户的电子商务模式,是目前电子商务的重要模式之一,但C2C交易中的信用风险已成为C2C电子商务进一步发展的主要障碍.从C2C交易主体买卖双方的角度出发,针对其交易中信用模式的选择和交易与否的决定,从博弈论的角度建立模型,并进行了静态博弈和动态博弈的分析和讨论,最后给出有效的建立良好信用体系的建议.

As a user-to-user e-commerce model, C2C is one of the important models in current e-commerce. A major obstacle to the further development of e-commerce is the credit risk in C2C transactions. From the perspectives of both the main buyers and sellers of C2C trading and according to their choice decision in transactions and trade credit mode, this paper attempts to establish a model based on the game theory. Meanwhile, a static game and dynamic game is analyzed and discussed. It also puts forward a suggestion concerning the establishment of a good credit system.